Monday, 22 February 2016
Friday, 19 February 2016
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BUSINESS COMMUNICATION
CASE-1
Nestle
has launched quality street ,lion and after 8 choclates imported from Europe . QualIty Street is an assortment of chocolates
priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced
at Rs.25
for
20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit
Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion
has a crunchy taste). The brands have different tastes and will
appeal
to different target segments (though the target segment is one which may have
already been exposed to these brands during visits abroad). These brands have
been introduced in metros in upmarket stores which sell brands bears the label
"lmported by Nestle India Ltd." indicating that they may be better
than smuggled ones(which may be stale).
Question
:
1
Suggest suitable media /media vehicles for promoting these brands. Give reasons
in support of your answer
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I suggest for
following media vehicles:
BROADCAST MEDIA
Broadcast media are quite young in comparison to the
printed word. Fundamentally there are two main forms of broadcast: television
and radio. Advertisers use these classes of media in order to reach mass
audiences with their messages at a relatively low cost per target reached.
2 What business communication media you will utilize if you
have to launch a soap in rural India?
I will utilize written communication and
visual communication media
CASE -2
The
herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and
Biotique are some of the established brands in the market. Helene Curtis (JK
Group) has introduced a premium herbal shampoo (with variants Shikskai, henna
and qmla and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for
different types of hair. The proposition is the benefits offered by lhe variant
based on the combination of herbs, benefits offered by the variants range from
extra protection and nourishment to colour, body and bounce. The shampoos have
been launched under the brand name Premium Herbsl Shsmpoos and they target
urban housewives with a monthly household income of Rs.25,000. The brand is
distributed through 7 0,000 retail outlets and 120 Raymond shops. The company
has planned only point of purchase (POP) posters initially and may consider the
electronic media later. The shampoo has an annual advertising expenditure of
Rs. 10 crores.
Question
:
1
Comment on the marketing mix of JK's Premium Herbal Shampoos ?
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The
marketing mix and the 4 Ps of marketing are often used as synonyms for each
other. In fact, they are not necessarily the same thing.
2 How can you make their communication more effective ?.
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Communication can make more effective by
Beware of interrupting
Titanic wireless operator Jack Phillips
interrupted a wireless message from a nearby ship, telling them to shut up. In
doing so, he prevented that ship from sending Titanic an iceberg
warning.Be careful about interrupting others, particularly your customers. They’ll be especially upset if, while they’re explaining a problem, you interrupt them and start offering a solution. If you feel you have to interrupt, at least cut to the chase and tell the other person what you think his or her main idea was. That way, the other person at least can confirm or correct you, and in either case save time.
CASE 3
Attempt all cases of the following:
(i) Iran Rafsanjan Co., Rafsanjan City , Iran Kerman City , Iran
for the import of 500 tractor gears from Apex Products (India ) Ltd., Delhi
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EXPRESS TELEGRAM
Export Details
Customer Address : Iran Rafsanjan Co., Rafsanjan City
Item : Tractor Gear – 500 nos.
Insurance Details : Albroz
Insurance Co., Kerman City ,
Iran
Q ii) Yours is a
multinational company having joint venture with a Chinese company. Plant is to
be located at Surat
Draft a recruitment
advertisement for publication under classified column of a national daily.
Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com
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Q
iii) The local head office of State Bank of India Parliament Street , New Delhi
Draft
a notice for pre-qualification of contractors.
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Q iv) The Joint Admission Board (JAB) of Indian Institutes
of Technology in its meeting held on 17th September, 2005 at Kolkata
has taken some decisions with regard to Joint Entrance Examination (JEE) 2006,
i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and
PD) in 10+2 examination; a candidate can have only two attempts with effect
from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will
not be permitted to appear in JEE in future.* It was also decided that
candidates, who have passed their qualifying examination in 2005 or earlier,
will be allowed to appear in JEE-2006 as the last chance, with no consideration
of marks or attempts at JEE subject to age requirements. On behalf of the JAB,
draft a suitable press release to be issued by organising chairman
highlighting these decisions.
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